Remote Deposit Capture

I am on the receiving end of a lot of industry-related press releases, product announcements, get-rich-quick schemes, etc. Most of these messages end up a victim of the "delete" key before I even read them. One message that came through today, however, I found interesting. It was a marketing piece from a vendor specializing in image hardware, software, and applications. Here is a key sentence from their release:
The application enables the mobile workforce, and even consumers, to scan and deposit checks using their cell phone cameras.
How cool is that? 

So many of today's credit unions are searching for that next "great" location for a branch. Since all of the corner lots are taken or too expensive, we end up settling for the next best thing - which doesn't really fit the definition of "best."

In our search to make ourselves more convenient to members who are pressed for time from the moment the alarm clock rings in the morning until the lights go off at night, we give them branches with difficult-to-maneuver entrances and exits, in out-of-the way locations that add to their daily frustrations and time crunch. 

The service mentioned in that e-mail is precisely the kind of program credit unions should be considering for the immediate future. As phones evolve to smart devices (we may be there already - try finding a plain old cell phone), consumers will begin using more of the features of these phones. If we position ourselves at the crest of this wave, we will undoubtedly be heros to the moms and dads trying to get from work to t-ball to dinner to bed in the shortest amount of time and with the fewest stops along the way.

I know we like to see our members face-to-face, but they don't always share the same love of a personal visit. I think they would appreciate it much more if our branches were in their hip pockets instead of at the end of a $4.00/gallon drive.       

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