Strategic Pathing is structured as in inward-out experience, with the development of strategic opportunities (paths) generated via an internal starting point. Positioning, on the other hand, is structured as an outward-in experience, with a market-defined starting point used to uncover strategic opportunities.
While planning is more art than science, these methods add some "science" to the process, enabling organizations to make more informed (and less risky) strategic decisions.
Once the session is wrapped, I will share more of the methodologies in the blog and on the GCLLC website.